Category: Commentary

  • Why You Should Not Use the WordPress Media Library (or Taken Out of Context/I Must Seem So Strange)

    If you are acquainted with me or my WordPress work, you likely know that I am a regular on the weekly webcast the WPwatercooler. The Watercooler is a grand old time … up to 10 WordPress folk chit-chatting about WordPress-y stuff in a live-broadcast Google Hangout for a half-hour every Monday. One of my favorite tech-geeks, Jason Tucker, asked me to come on the premier episode and we’ve been doing a show every week ever since.

    The thing about the strict 30-minute format is that while it definitely makes the show fast-paced and snappy, it also doesn’t leave a lot of time for explanations or side-comment follow-up (believe me, I try).

    Such was the case a few episodes ago, when I made an offhand remark that one shouldn’t use the Media Library to upload images.

    wp media uploader screenshot
    The Upload Media screen

    Hooboy howdy! You would have thought I had said that the best way to edit theme files was with the Admin Editor! (Note: Never use the Admin Editor to edit theme files.)

    Now, in order to understand the nature of this reaction, you’d have to understand the nature of the group dynamic that is the Watercooler’s regular cast. Have you ever seen Wet, Hot, American Summer? No? Okay, well you really should. How about Keystone Cops? Yeah, me neither.

    Alright, well, essentially we’re like a bunch of geeky teenage siblings and cousins hanging out on a houseboat without any adult supervision. Chris Lema (who blogs daily at chrislema.com) likes to call it Seinfeld-meets-the-View, but I’m sticking with the geek-siblings-on-a-houseboat analogy.

    Anyway, it is within this context that I made my comment about not using the Media Library, and within this context that my dear, dear friends Chris Lema (who blogs daily at chrislema.com) and Steve Zenghut (who blogs whenever-he-damn-well-pleases at zeek.com) seized upon my comment with the ferocity and tenaciousness of a tiger that has not eaten in weeks when you have a rib-eye steak strapped to your face and also you are covered in glitter and the tiger realllly likes glitter.

    Since that episode (no, I have not gone back to figure out which episode it is), it has come up multiple times on the air and off the air (in the most congenial sense, of course) and now, today, I received the second Twitter-comment-from-a-stranger referencing it and I keep saying I’m going to write a blog post to EXPLAIN what I meant, by golly, and, by golly, this is that blog post.

    Twit-tease

    I may never live it down, but at least I can point here when I say, vehemently and with much false sternness, “That is not what I meant!”

    What I Did Not Mean When I Said You Should Not Use the WordPress Media Library

    • You should not use the Media Uploader
    • You should not ever click the Add Media button
    • You should upload all your images using FTP
    • Your site should never have any images on it
    • If you upload an image into your WordPress site using any method other than manually entering the binary code onto the motherboard you are a fraud and a noob and your site will shatter instantly into a thousand pieces and your first-born child will be cursed with a forever-unrequited love for Drupal developers and/or you will get Adult Chicken Pox

    What I Meant When I Said You Should Not Use the WordPress Media Library

    1) When perusing the WordPress Media Library, you may have noticed that there are no folders or categories … just a long list of images. If you have a lot of images, not having any way to filter or sort images gets unwieldy quickly.

    Well, when you add an image to a page or a post in WordPress, it is “attached” to that page or post.

    (Tangent! When I first started using WordPress (back in 2006!), it was by referencing this “attached” image that I would pull thumbnails for posts or pages. That approach has long been depreciated by the Featured Image, but the attachment function still happens. (Incidentally, that “attachment” status is the whole reason the attachment page is called the “attachment page” and not the “media page” (It also used to be how you would make galleries (Holy smokes, how many sub-parentheticals can one article have?).).))

    wp_media_library
    The WordPress Media Library

    As it happens, the Media Library continues to display this fascinating bit of WordPress architecture, and, indeed, allows you to sort by the attachment page or post, which is the one, single, solitary way that the Media Library data can be sorted. (Yes, yes, you can also sort by date and author and file name, but the author and date criteria are too ubiquitous to be useful and when files have easily recalled and distinguishable names like IMG_07643.jpg and DSC_ABCD1234.jpg, as is common with beginning users, searching by the file name is, how shall I say this nicely … ? Totally useless.)

    TL;DR: If you do not add the image to the page or the post directly, there will be no attachment specification. (Unless you use a plugin to do it manually.)

    2) Most, probably around 95%, of my SBDC clients are beginner users. There is a tendency amongst them to want to use the Media Library as an image repository. Countless times clients have come in having uploaded ALL OF THE IMAGES to the Media Library. So when we would inevitably have to post an image to a page or a post, they would proudly say “I uploaded it!” and I’d have to sit there and scroll with them through a ga-bazillion pictures that all look the same, and then click all the variations to see the full crop.

    Mind you, this is a trillion times more tolerable with the new Add Media window than it was with the old one when you had to click through 45 pages of 40×40 thumbnails. Nonetheless. This wastes valuable time on everybody’s part. I now make it a point to state that this should not happen.

    It comes down to this: If you just add images to your pages and posts as you need them, it keeps things organized, cuts down on your data usage, and gives you great skin.

    Actually, just the first two, but if you’re less stressed from scrolling through an endless lazyload of thumbnails trying to find thatonepictureomgwhereisit, your skin will probably thank you too.

  • WPwatercooler Episode 33: Learning WordPress

    Today we filmed a lively watercooler episode about learning, and teaching, WordPress, featuring Morten Rand-Hendriksen from lynda.com and Cards Against Humanity.

    We talk about a lot of resources, the WordPress admin interface, the future of WordPress, and evil web developers, and I share my teaching philosophy about explaining how WordPress works before jumping into the how-to.

    Some online resources we mention for getting started with WordPress include: lynda.com, wpbeginner.com, and WP101 (paid). Also good to check out: wordpress.tv.

    Fun fact: This weekend, noted Disney aficionado Jason Tucker, Chris Lema and some other WPwatercooler alumni went to Disneyland’s legendary Club 33. And today was WPwatercooler’s 33rd episode! Coincidence??

  • Crafty, Indie Inspiration, aka Craftcation

    Crafty, Indie Inspiration, aka Craftcation

    making_ideas_happen_craftcation_2013I was delighted to be a part of the second Craftcation Indie Business and DIY Conference a two weeks ago! Over four days, I presented three sessions, participated in two panels, held open office hours, and helped live-stream one of the panel sessions. I also participated in two sessions where I learned all about kombucha and how to make infused liqueurs and bitters!

    It was a busy four days!

    Along with all the teaching and the learning, I was able to meet and talk to an incredible amount of Craftcation attendees. As a freelancer, I often work alone and as a techie, a good portion of my colleagues are male, so being able to connect with these intelligent, creative women is beyond inspiring to me. I’m still distilling all of the goodness.

    As I promised my session attendees, I will be posting my session notes here in the coming days, but first, I want to highlight a few of the awesome people I met or reconnected with at this year’s conference!

    • Tiffany Han, Tiffany Han Coaching
      I am thrilled to have met Tiffany this year. Her presentation, about developing a post-Craftcation plan to put all the crafty inspiration to good use, was the talk before my WordPress II class. I had been at my open tech office hours so I missed the presentation itself, but as I walked into the room, I could tell everyone was effectively *on fire* from her talk. The room was buzzing with excitement and energy! Apparently, that’s not a fluke, either …. her work as a business and life coach has earned her the nicknames “Professional Yoda” and “Ballistic Missile of Encouragement”.
    • Hannah Crum, Kombucha Kamp
      I am a bit obsessed with kombucha, but I’ve never made it, so I was beyond excited there was an entire session dedicated to kombucha. The class was taught by the passionate and knowledgable Hannah Crum, aka The Kombucha Mamma, who not only talked about kombucha, but explained a lot of things about body chemistry, bacteria, food history and a wee hint of social awareness (my personal fave) along the way. I was enthralled (and not just because we tasted a whole array of deeeelicious kombucha samples!). I hope to attend one of her day-long kombucha kamps in LA soon and plan to start making my own kombucha as soon as I get my first SCOBY!
    • Tara Gardiner, Gardiner Connections
      Tara does marketing and branding strategies with her company Gardiner Connections. She and I were part of the How to Hire a Professional panel, and her quiet intelligence impressed me from the start. She gave sound advice that I felt was quite valuable, while still managing to promote her services and value, without being sales-y. That takes skill. She was also Social Media Ambassador for Craftcation (along with Linsi Brownson), and with 300 attendees tweeting, instagramming, facebooking and pinteresting all weekend, keeping up on that was no easy task … but she made it look that way.
    • Linsi Brownson, Spark Collaborative
      Linsi, the creative director, brand strategist and founder of Spark Collaborative, has an infectiously positive, fun, and upbeat energy. As Social Media Ambassador, she was all over the event, posting pictures form every panel, retweeting comments, favoriting instagrams … the fact that she was able to do that and still look up from her phone from time to time, well, that deserves some props. Craftcation’s social media presence this year was awesome!
    • Ana Monzano, Ana Apple
      Ana is a seriously talented designer and business woman who has taken her love of craft to another level. With her brand Ana Apple she has created an eco-friendly line of “family-friendly” clothing for kids, from bow-tied onesies to toddler tees. Her cute and friendly and slightly feisty clothing reflects her personality, and she just moved into a new studio, as her business has no outgrown home production!  I can’t wait to see where she’s at next year!
    • Steph Calvert, Hearts & Laserbeams
      I met Steph at last year’s Craftcation and we instantly hit it off. It might have something to do with the fact that we are both pretty geeky, or that we have no shame when it comes to dancing, but it also has to do with the fact that she is an incredibly talented illustrator, which is one of my favorite art forms. She designs logos and graphics for a whole slew of Big Wig companies, but still makes time and room to work with small businesses, including Craftcation. And she goes the extra mile … for our panel, When to Hire a Professional, she took the time to make a multi-page handout, complete with all the panelists’ logos, really useful info and a hefty dose of her uber-sarcastic humor. Triple score!
    • Nicole Stevenson, Random Nicole
      Nicole designs art-inspired clothing for her Random Nicole line, but I know her as the other half of Patchwork and Craftcation. This year we sat on the Partnership panel together and it was great to hear her perspective on what it takes to develop and sustain a successful working partnership. In addition to co-producing seven major festivals each year and her design work, Nicole also teaches DIY classes and is getting her MFA in creative writing. And she has a wicked sense of style.
    • Delilah Snell (aka the Un-Pende-est Woman I Know), The Road Less Traveled/Patchwork/Craftcation
      Oh, Delilah. There is so much that could be said about this incredible woman. Her crafty intelligence, her fun-loving spirit, her passion, dedication and follow-through, her Big Ideas, her pickled onions … it’s hard to know where to start.

      Along with running own retail store and co-directing Craftcation and the multi-city, bi-annual Patchwork festivals, she is a Master Food Preserver and teaches classes in and advocates for food preservation. And she makes amazing food. And she loves to make amazing cocktails. And drink them. And she multi-tasks like a motherf**ker.

      Case in point: Not only did she co-organize Craftcation, and manage the daily operations and staff all four days, but she participated in multiple panels (including the Partnership panel with me and Nicole Stevenson) and taught the Bar Basics class about infused liqueurs and bitters that I enjoyed ever so much. I could go on, but I’ll just say she has inspired me to be a Better Everything since the day I met her, and leave it at that.

    If you missed Craftcation this year, don’t worry! Craftcation 2014 is already in the works!

     

     

  • Put Up Or Shut Up

    My friend–author, speaker, and general instigator Chris Lema–quoted me in his blog yesterday:

    My friend Sé Reed, of WPwatercooler fame, works with small businesses and helps them get online. She’s seen hundreds (if not thousands) of clients at the Small Business Development Center and she reminds them of the same thing I’m going to tell you here.

    Folks that blog more than 20 times in a month see 500% of the traffic that those who blog 4 times or less in a month do.

    It’s true. I do remind them of that. In fact, I tell it to rooms full of small business owners every month.

    Look, guys,” I say. “It’s not about what your cat ate for dinner. It’s about showing what your business is about. It’s about sharing your knowledge. It’s about creating content.

    That’s true, too. Google eats content for breakfast. And content is also pretty popular with humans.

    In fact, content is the only reason people visit websites.

    At least, that’s what they’re hoping to find. And the content they find, or don’t find, dictates what they do, or don’t do, next. If you’re a shop without directions to your location, that customer probably isn’t going to stop by. If you’re a restaurant and you don’t have a menu, that customer probably isn’t going to come try your food.

    Think about how you use the internet,” I tell them. “When you go to a website, you’re looking for some sort of information, right? And if you don’t find it, you leave.

    They always agree. Because it’s true.

    And yet. And yet the link to my site in a post about blogging, quoting back to me a stat about the benefits of blogging I’ve been preaching for the last year … that link was, for all intents and purposes, a link to an empty blog.

    Oh, the irony.

    I’m never been scared of writing. I have a Bachelor’s degree in journalism. I love words. I love websites. And I don’t have a shortage of ideas. But I don’t have a shortage of excuses, either. “I have to finish those designs for that client.” “I have to update to 3.5.1 first.” “I have to walk the dogs …

    It’s all the same excuses I hear from my clients. The same excuses I encourage them to get past, the ones I push them through, telling them it won’t just help their SEO, but their business development. They will inspire themselves, I tell them. They will connect to their business. And it’s true. They will. And they do.

    And yet I don’t.

    So, having been brought so blatantly face-to-face with my apparent do-as-I-say-not-as-I-do behavior, I cannot simply push it back onto the back burner. It is time, as the saying goes, to put up or shut up.

  • Mashable Says Social Media is a Designer Drug

    This seems accurate to me. But it also seems obvious. Most humans seek to self-actualize (whether or not they are successful is another topic), and social media gives us a place to explore ourselves and others. And, much like the structure of a haiku makes it easier to write poetry, being given the structure of Twitter’s 140 characters or a writing prompt a la Facebook’s “What’s on your mind?” makes it easier that ever to express ourselves, however stiltedly. Combined with the ever-present suggestion to share and the relative safety of remote expression, where you can control any adverse reactions to what you’ve put out there,  social media is a gilded invitation to express yourself.

    Now, if only we could do that in person.

    Social Media: The Newest Designer Drug