- SEO: Search Engine Optimization
- SEM: Search Engine Marketing
- On-site SEO: Search engine optimization techniques applied on your website (also called “on-page”)
- Off-site SEO: Search engine optimization techniques cultivated on external website (also called “off-page”)
- Domain: The “nice name” of the root URL of a IP address, i.e. sereedmedia.com
- Website: All of the files (including pages, images and scripts) housed under a single domain
- URL: A single page (including content and scripts), i.e. sereedmedia.com/blog
- Links / hyperlinks: a reference to data that the reader can directly follow, or that is followed automatically, points to a whole webpage or to a specific element within a webpage.
- Content: Visible text, photos, videos
- Meta-data/Meta-content: Text embedded in page source code, not visible to the user
- Spiders: Automated computer programs that follow links from webpage to webpage (“crawling”) in order to record webpage content in the search engine’s index
- Index: A search engine’s database storing the date from every web page that its spider visits.
- Indexed site: A site that has been added to a search engines’ index
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