about

dayinla

Hello! My name is Sé Reed. I am a web developer, a speaker, a small business owner, and an Internet geek. (I’m also a mom, and it’s awesome.)

I love the internet!

I have been actively developing websites and content for the Internet since 1992, first for fun, then for work.

My Small Business Roots

In 2003, I founded Open the bookstore, and developed it into a much-loved cultural icon, which gives me a unique understanding of the challenges and opportunities small business owners face.

From 2012 to 2019 I was specialty business adviser at the Small Business Development Center hosted by Long Beach City College, where I helped small business owners develop their web and marketing strategies–basic website development, social media and search engine optimization–through one-on-one consulting and monthly workshops.

In 2018, I founded Kerredyn Collaborative with my business partner Katie Adams Farrell, focusing on businesses and organizations with a social impact.

P.S. I also sing harmonies and play percussion in a band with my sister, Alicia Murphy. (We’ve been on hiatus since 2020 because I had a baby and the world had a pandemic. But we recently started band practice again, so … )

Awards & Recognition