Common Search Engine Optimization Terms

  • SEO: Search Engine Optimization
  • SEM: Search Engine Marketing
  • On-site SEO: Search engine optimization techniques applied on your website (also called “on-page”)
  • Off-site SEO: Search engine optimization techniques cultivated on external website (also called “off-page”)
  • Domain: The “nice name” of the root URL of a IP address, i.e. sereedmedia.com
  • Website: All of the files (including pages, images and scripts) housed under a single domain
  • URL: A single page (including content and scripts), i.e. sereedmedia.com/blog
  • Links / hyperlinks: a reference to data that the reader can directly follow, or that is followed automatically, points to a whole webpage or to a specific element within a webpage.
  • Content:  Visible text, photos, videos
  • Meta-data/Meta-content: Text embedded in page source code, not visible to the user
  • Spiders: Automated computer programs that follow links from webpage to webpage (“crawling”) in order to record webpage content in the search engine’s index
  • Index: A search engine’s database storing the date from every web page that its spider visits.
  • Indexed site: A site that has been added to a search engines’ index

 


Posted

in

,

by

Tags:

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *